Emkay, The Ayu
The campaign aims to build strong brand awareness and product consideration, drive at least 600 registrations by the end of March 2025, and position The Ayu Residences as a distinctive resort-style residential development in the Bandar Seri Putra area.
The Client
Emkay Group is a leading property developer that has earned a reputation for delivering high-quality residential and commercial projects in Malaysia. ”The Ayu Residences,” is Emkay Group’s latest flagship project, a low-rise residential development with its unique 'urban resort landscape concept.’, situated in the heart of Bandar Seri Putra, offering a unique blend of residential and recreational spaces that cater to the needs of young professionals and families.
creative concept
The name “The Ayu”, inspired by the Malay word for graceful and elegant, embodies refined living in a serene, nature-inspired oasis. It reflects a harmonious blend of modern comfort and natural beauty, offering residents a tranquil, rejuvenating retreat where simplicity and elegance define everyday urban resort living.
The logo’s stylised “A” represents Ayu with elegant, flowing curves that evoke natural movement and serenity, reflecting the project’s peaceful, nature-inspired living. A subtle leaf accent reinforces its connection to greenery and eco-conscious design, while the modern, minimal typography conveys sleek, timeless sophistication, highlighting The Ayu Residences’ premium yet approachable appeal.
PROJECT SHOWCASE
Featuring the main logo and the main brand visual in various use cases, demonstrating its versatility as a visual anchor in use on merchant like T-shirt, bunting, billboard, website etc.
Collaterals Design