Oppa Kimchi
Oppa Kimchi is a local Korean kimchi brand, with kimchi made by hand in Korea according to a 50 year old family recipe. With their local success, the company is looking to expand their sales to a worldwide market through their website.

the Client
Oppa Kimchi is an artisan brand of kimchi, crafted by a Korean Oppa using his mother’s 50-year-old recipe, it stands apart from conventional kimchi made by local workers. What sets it apart is the absence of MSG, preservatives, and food enhancers. Instead, they use a special method involving anchovy stock with kelp and dried mushrooms, eschewing the common shrimp paste. This artisanal approach ensures both nutrition and a flavorful, high-quality product.


The solution
We aided our client, 'Oppa Kimchi,' through targeted Facebook ads to boost website traffic, expand online presence, and reach a broader audience. We also utilized these ads to optimize conversions and drive online sales, turning visitors into customers. Our strategic Facebook advertising ensures maximum visibility and revenue growth for Oppa Kimchi's online business.
The Result
Our endeavors for Oppa Kimchi's online business yielded remarkable results. We recorded a substantial 233% growth in website traffic and an encouraging 12% add-to-cart rate. This led to a solid 4.8% conversion rate, translating to a significant RM70 per purchase. These outcomes underscore the effectiveness of our strategies in enhancing engagement and revenue for Oppa Kimchi.

PROJECT SHOWCASE
Featured below is a set of graphics created for a promotion on the client’s social media.



Social Media Post