Allianz is a prominent insurance company recognized for its global presence and expertise in providing comprehensive insurance solutions. With a strong emphasis on customer satisfaction, Allianz offers a wide range of insurance products, including life, health, property, and casualty insurance, tailored to meet the diverse needs of individuals and businesses. Backed by a legacy of reliability and financial stability, Allianz is committed to delivering peace of mind and protection to its policyholders worldwide.

To amplify the impact of the #TheExtraOK movement, we designed a multifaceted approach that centered around a vibrant dance challenge and engaging both online and offline events. In order to drive interest in these activities, we used the Google Display Network as well as targeted Facebook and Instagram ads.

The #TheExtraOK movement achieved remarkable success. The easy and inviting dance challenge as well as the multitude of events to participate in resulted in a high level of widespread engagement, demonstrating the effectiveness of our multifaceted approach in capturing attention and fostering community involvement to generate substantial online reach.