Baby Color is a specialized company that offers a range of essential baby products, ranging from gentle baby lotions, comforting moisturizers to tender wet tissues. Their focus on ensuring the well-being and comfort of babies informs their stringent and meticulous testing of only natural ingredients to produce their quality products. This dedication to providing safe practical solutions for parents has set Baby Color apart from its peers, cementing their reputation as reliable partners in parenthood.

Our creative concept for Baby Color revolves around embodying the commitment that they have for providing high-quality care for infants. The brand visual displayed above is a seamless melding of the initial letters ‘B’ and ‘C’ of Baby Color into a single flowing line shaped to resemble a smiling infant. The lack of any sharp, angular or straight lines provides the icon a soft, reassuring profile, making it a visual anchor from which other designs can be built from. The tetradic color palette of majorelle blue, french rose, maize yellow and ocean green not only complement each other but also represent the values of the company and its use of only natural ingredients.