Destina
The project aims to create a sustainable, transit-oriented urban hub in Putrajaya that blends retail, community spaces, and Malaysian cultural identity, with our team handling branding, logo design, and marketing materials for promotion and leasing.
The Client
Located in the heart of Putrajaya’s dynamic Precinct 7, Destina is a harmonious blend of modern design and cultural heritage. Drawing inspiration from the traditional Malaysian craft of weaving, the architecture reflects themes of interconnection and immersion, offering residents a seamless integration of life, work, and leisure. The project stands as a gateway to the future, balancing the vibrancy of city living with the calm of an innovative, transit-oriented community.
creative concept
“Destina” evokes a ‘destination’—a central hub where people connect, thrive, and belong, reflecting interconnectivity, transit convenience, and a harmonious urban lifestyle.”
The Destina logo unites a weaving motif, a bold ‘D,’ and a directional arrow—symbolising seamless connections, strength and inclusivity, and movement toward opportunity—reflecting its role as a modern, connected, and forward-thinking hub.
The Destina logo’s vibrant orange, yellow, and blue convey energy, optimism, and reliability—reflecting a lively, welcoming, and trustworthy hub that embodies connectivity, movement, and modern vibrancy.
PROJECT SHOWCASE
The versatility of the logo is shown below in alternative color schemes and through its use as intended and also as a design motif in brand visuals and on brochure.
