Founded in 2017, Musée R emerged as a distinctive boutique dedicated to the artisan craftsmanship of cheongsam. With a steadfast commitment to breaking away from traditional norms, Musée R has carved its niche in creating bespoke designs that empower individuals to authentically express themselves. Musée R has positioned itself as a harbinger of change, not only as a pioneer in the fashion world but also as a catalyst for positive transformation in society.

Our creative concept for Musée R draws from the brand’s namesake, stylising the creator’s name ‘肉’, after the iconography of a museum, a representation of the timelessness and celebration of heritage present in their designs. The color palette borrows its colors from the autism rainbow, indicative of the company’s support for the movement and their dedication to inclusivity. Our concept opens doors to a broader audience, showcasing the brand’s intrinsic values of individuality and premier craftsmanship.